En el web de BNET, una especie de portal especializado en negocios y biblioteca viva alimentada por tres portales (el propio Bnet, ZDNET y TechRepublic) hay una valiosa miniguía de cómo hacer una investigación sobre competitividad (How to Gather Competitive Research).
Me parece muy acertado el prólogo ...
... Competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms. ... competitive intelligence is about adhering to a strict ethical code by collecting bits of information that are available either in the public domain or from other players in the marketplace. The goal is to amass enough data to make meaningful comparisons between your firm and your competitors — and to make better-informed strategic decisions as a result.
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